FREE SALESFORCE-MARKETING-ASSOCIATE VCE DUMPS | VALID BRAINDUMPS SALESFORCE-MARKETING-ASSOCIATE PPT

Free Salesforce-Marketing-Associate Vce Dumps | Valid Braindumps Salesforce-Marketing-Associate Ppt

Free Salesforce-Marketing-Associate Vce Dumps | Valid Braindumps Salesforce-Marketing-Associate Ppt

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Salesforce Certified Marketing AssociateExam Sample Questions (Q48-Q53):

NEW QUESTION # 48
Northern Trail Outfitters has been running an email marketing campaign for 6 months. The head of sales wants to know how many new sales leads this email campaign is generating.
Which marketing metric should the associate present to the head of sales?

  • A. Clicks
  • B. Conversions
  • C. Impressions

Answer: B

Explanation:
To demonstrate the effectiveness of an email marketing campaign in generating new sales leads, the most relevant metric to present to the head of sales is conversions. Conversions refer to the actions that email recipients take as a direct result of the campaign that align with predefined goals, such as filling out a contact form, signing up for a webinar, or making a purchase. This metric directly correlates email engagement with the desired outcome of acquiring new sales leads, providing a tangible measure of the campaign's impact on business objectives.
Focusing on conversions allows the marketing team to quantify the effectiveness of the email campaign in driving meaningful actions that contribute to the sales pipeline.
References: Best practices in email marketing and analytics emphasize the importance of tracking conversions as a key performance indicator for assessing the direct impact of marketing efforts on lead generation and sales outcomes.


NEW QUESTION # 49
A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months.
Where should an associate view the status of the subscriber?

  • A. All Contacts in Contact Builder
  • B. Synchronized Data Extensions in Contact Builder
  • C. All Subscribers in Email Studio

Answer: C

Explanation:
The "All Subscribers" list in Email Studio is the centralized location within Salesforce Marketing Cloud where the status of each subscriber is maintained. This list includes details such as the subscriber's email address, status (Active, Unsubscribed, Bounced, etc.), and other relevant subscriber information. If a customer complains about not receiving emails,checking their status in the "All Subscribers" list can provide insights into whether they have unsubscribed or if there is another issue affecting their receipt of communications.


NEW QUESTION # 50
Northern Trail Outfitters is using an A/B test in Email Studio to determine which version of its Marketing Cloud Engagement email has the highest click-through rate.
How does the A/B test handle the winning condition?

  • A. The system continues to send to both test conditions.
  • B. The system declares a winner of the A/B test and does not send to the remaining subscribers.
  • C. The system declares a winner of the A/B test and sends to the remaining subscribers.

Answer: C

Explanation:
In an A/B test within Email Studio to determine the highest click-through rate, the system declares a winner based on the predefined winning criteria (such as highest open rate, click rate, etc.) and then automatically sends the winning version to the remainder of the subscriber list that did not participate in the initial test. This ensures that the most effective email version is distributed to the largest segment of the audience, maximizing the overall performance of the campaign.


NEW QUESTION # 51
The marketing team at Cloud Kicks has identified an audience for their upcoming journey that will refresh daily using a data filter in Automation Studio.
Which entry source should an associate use for the journey?

  • A. Data Extension
  • B. Audience
  • C. Salesforce Data Entry Event

Answer: A

Explanation:
For Cloud Kicks' requirement to refresh an audience daily for an upcoming journey using a data filter in Automation Studio, the most suitable entry source for the journey would be a Data Extension. Data Extensions in Salesforce Marketing Cloud are powerful tools for managing and storing customer data. They can be easily integrated with Automation Studio, where a data filter can be applied to refresh the audience data on a daily basis.
By using a Data Extension as the entry source, the marketing team can ensure that the audience for their journey is dynamically updated based on the criteria set in the data filter. This ensures that the journey is always targeting the most relevant and up-to-date audience segment, thereby increasing the effectiveness of the marketing efforts.
References: Salesforce Marketing Cloud's documentation on Journey Builder and Automation Studio provides detailed insights on how to leverage Data Extensions as entry sources for journeys and how to utilize data filters in Automation Studio to dynamically update these audiences.


NEW QUESTION # 52
The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage consent before sending SMS messages to customers.
Which feature should the associate use?

  • A. Email Studio
  • B. Contact Bulilder
  • C. CloudPages

Answer: C

Explanation:
CloudPages is the feature that allows the creation of Smart Capture forms within Salesforce Marketing Cloud.
Using CloudPages, Northern Trail Outfitters can set up a form to collect consent specifically for SMS messaging. This form can be designed to manage preferences, gather customer information, and confirm opt- in for SMS, ensuring compliance with consent regulations.
* Why CloudPages: It offers the flexibility to create forms and landing pages that collect customer data directly into Marketing Cloud, and Smart Capture enables easy integration with data extensions.
* Salesforce Documentation Reference: For more details, refer to CloudPages and Smart Capture Overview.


NEW QUESTION # 53
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